Visual code
Oversized asymmetric Balance geometry turns the monogram into a surface and establishes recognition without a centered logo treatment.
01 / Design overviewThree roles.
Three roles.
One hierarchy.
BALANCE operates as a graphic code, never a third brand logo. The oversized top treatment carries the visual identity; the front carries the emotional message; the brand remains a restrained signature.
Emotional message
WHEREVER LIFE TAKES YOU is held in quiet, widely tracked typography with generous negative space.
Brand signature
Eyewear remains exact and restrained across both the dark and light packaging expressions.
02 / Core Balance monogramOne geometry.
One geometry.
Every application.
The four modules are built from a single editable path, then rotated into symmetry. All top art, repeats, construction views, detail views, and previews reference this master symbol.
- Outer shape
- Rounded-square silhouette with stable, quiet presence.
- Module logic
- Four equal modules generated from one editable path.
- Center space
- Subtle diamond-like opening formed by curved inner cuts.
- Stroke
- Medium proportional weight; consistent at every rotation.
- Corner logic
- Micro-radius transitions with continuous geometric curvature.
8 mm
12 mm
20 mm
30 mm
40 mm
03 / Dark Edition artwork
Eyewear
Bold · Confident · Contemporary
Deep black grounds the system. A restrained warm-gold line carries the asymmetric top graphic, while the front and side repeats stay almost entirely tonal. Every face below is a separate exportable SVG artboard.
04 / Light Edition artwork
Eyewear
Refined · Minimal · Elegant
The same coordinates and hierarchy shift into a warm champagne ground. The top line becomes softer, the repeat becomes quieter, and dark typography maintains precise editorial contrast.
05 / Unfolded artwork layoutsSource-of-truth
Source-of-truth
production nets.
Each net is built in exact millimetre coordinates: 310 × 170 mm overall, containing one 170 × 70 mm top, two 170 × 50 mm long panels, and two 70 × 50 mm side panels.
Eyewear / Dark
310 × 170 mm net
Eyewear / Light
310 × 170 mm net
06 / Assembled previewsVerification,
Verification,
not decoration.
These complete six-face CSS 3D boxes rotate through 360°. Drag horizontally to inspect any angle, or pause the automatic rotation. All dimensions remain proportional to 17 × 7 × 5 cm.
Eyewear
Dark EditionW 17 cmD 7 cmH 5 cm
Warm gold is limited to the top line and restrained typography. The repeat remains a black-on-black surface.
Eyewear
Light EditionW 17 cmD 7 cmH 5 cm
Champagne linework stays tonal and quiet. Dark type provides clarity without turning the panel into a brand lockup.
07 / Detail inspectionSurface,
Surface,
pattern, scale.
The crop is intentionally asymmetric: the monogram center shifts right and upward, following the approved reference while remaining identical across both expressions.
Top crop / Dark
The same 230 × 230 mm monogram is positioned at x −8 / y −85 on both editions.
Repeat / Moderate density
18 mm tile / 16 mm symbol / tonal contrast only.
Small application
Geometry remains recognizable without becoming the primary top treatment.
08 / QA & design tokensReady for
Ready for
the next iteration.
Core geometry, face dimensions, copy hierarchy, repeat density, and colour expressions are centralized. Change the CSS variables or master module path once; every dependent view updates.
✓Box size170 × 70 × 50 mm
✓Top graphicAsymmetric cropped Balance
✓Front hierarchyFull bleed / 122 × 20 mm quiet zone
✓Side treatment18 mm repeating pattern
✓Dark EditionBold / contemporary
✓Light EditionRefined / elegant
✓Shared systemGeometry + layout identical
--black-base#0A0A0A
--black-pattern#22201D
--warm-gold#D4B88A
--light-base#F0DFC1
--light-pattern#D6BD91
--champagne#BF945C
--stroke-medium2.4 units
--pattern-tile18 × 18 mm